JOE SUN founder Alex Le Jeune was born and bred by the beach in Australia. Like a lot of us – the connection between the beach and childhood is strong. The smells, the nostalgia... memories of salty skin + sandy feet. Long summer days spent wild and free exploring rockpools and eating ice cream.
With sunkissed memories burnt vividly in her mind and a lifelong love of design and travel, Alex had a vision to create simple, comfortable and eco friendly swimwear for the children of the future. An ethically made range featuring unisex styles and the highest quality Italian fabric.
Our protective swim collection is made from ECONYL® regenerated polyamide, which is derived from waste such as carpets, discarded fishing nets, plastic components and fabric scraps. By using ECONYL® regenerated fibres, we are actively helping to reduce the amount of plastic in the environment. We have avoided the use of plastic ends on our drawstrings and chosen not to use plastic hygiene liners.